City of West Hollywood

Creating a bespoke asset library for street improvements

The City of West Hollywood asked The Glue to develop a campaign and assets to help West Hollywood envision a safer and more inclusive Fountain Avenue.

We created a West Hollywood World full of original illustrated assets that could be reused across platforms.

We created a diverse set of representative characters.

We illustrated the iconic buildings of Fountain Avenue creating a specific sense of place.

We made sure to include all the things that make a street a street.

And of course, we made it MOVE!

City of LA Department of Transportation

Metro 511 IVR Admin Dashboard