City of Los Angeles
Department of Animal Services
Based on a deep understanding of the agency and its constituents,
we created a new brand called
“Animal Forward.”
We upgraded the search experience to increase overall adoption
The Glue created a new brand and website reflecting Los Angeles’ humane and progressive approach to caring for animals.
Bounce Rate down 41.7%
Session Time up
120%
Results show a huge increase in engagement
In multiple video and photoshoots we captured the essence of the animals, volunteers and staff, creating an initimate view of life inside the shelters.
A Day in the Life Videos
Picture Gallery
And many many more pictures…
